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6 Yard Box.

Football fashion redefined.

Bespoke Football fashion for the 'Football Romantics'.


Branding and identity
Print design
Motion design
Artwork & production

Content Creation.
Art direction
Social marketing

Brand story & voice
Football research
Audience insights

I was asked by Football retailer 6 Yard Box to develop a brand identity for their new retail experience. The concept was based around the key phrase of ‘Football Romantics’ and was to be developed as a retail offering which supplies quality football products and redefines football fashion. The concept is not aimed at the stereotypical football fan but one who is more discerning. I developed a brand which communicated the values and quality of 6 Yard Box brand as a whole. The creative solution emerged from a pattern of information that was discovered upon further research into the DNA of Football and sports fashion.