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Football Mindset rebrand.

Building a fresh new outlook for an elite performance coaching brand.

The number 1 service for any elite player looking to create unstoppable confidence.

Branding and identity
Print design
Brand guidelines
Artwork & production

Content Creation.
Art direction
Social marketing
Content management

Brand story & voice
Football research
Audience insights


We were tasked by football performance brand Football Mindset with developing a new identity and visual language to accompany their new business focus and development into new markets. 

Football mindset is an elite performance and mental skills coaching service for professional footballers. They have a unique vision and approach to their work, providing services to professional players at the very top level of the game. 

The vision for the brand was to base the core concept around anchored structural elements of a limited colour palette, black, white and gold, combined with a consistent approach to typography and photography. This structure is designed to give the user a sense of the quality of service and a window into what they can expect if they engage with Football Mindset.

Project team.
Copywriting: John Johnstone.