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Play Faces.

Custom typefaces with individual character.

These typefaces have been created to reflect our principles as a studio, creativity, passion and storytelling.


Branding and identity
Artwork & production

Content Creation.
Art direction

Brand story & voice
Football research
Audience insights

The vision for these typefaces was to create a system that is flexible and adaptable for use across our brand identity and beyond. Each typeface communicates through a consistent graphic language and has been created in caps only. Each typeface has a consistent X height to enable to combination of characters while maintaining a coherent look, feel and scale. Taking cues from hand sewn kit lettering and prison signage, through to mid-century Soviet era kits, each typeface is inspired by powerful stories that have not just shaped the footballing world but wider society, culture and lifestyle.