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The Bowie kit.

Developing a bespoke kit and typeface for Girls United London club.

Inspired by a local icon, chosen by the players and worn with pride.

Print design
Artwork & production

Content Creation.
Art direction
Social marketing
Content management

Football research
Audience insights


Inspired by their South London community, voted for by the girls and paying tribute to one of Brixton’s most celebrated icons, the Bowie kit connects the Girls United to their roots and raises awareness around the barriers faced by girls and young women in sport.

In addition to designing the kit and a bespoke typeface and numbering system we created a suite of social media and promotional assets to launch and promote the kit. Our goal is to collaborate with people who believe that the design can be used a force for good and it was a pleasure to work with Girls United on this project. As an organisation they share our company values and we were delighted to help support the incredibly inspiring and genuinely meaningful work that they do.

Project team.
Copywriting: Josh Emerson.