Adidas X Scotland.
This is for the fans.
Enabling fans to see the possibilities of an inclusive world through Football.
Artwork & production
A short film for Adidas and the Scotland National Team to celebrate the men’s qualification for their first major tournament in 23 years. The brief required a creative and vibrant piece that captured the emotion and anticipation surrounding Euro2020. Our role was to deliver an activation that was authentic to the national team and Adidas’ ‘seeing possibilities’ positioning – driving engagement with fans and the wider football community with storytelling that resonates ahead of the Tournament.
Filming: Play, Conor Stewart, Ross Macloed.
Photography: Play, Getty Images, SNS, SFA, Adidas, Greig Anderson, Conor Stewart, Scott Kelly, Guy Pritchard