Adidas X Scotland.

Enabling fans to see the possibilities of an inclusive world through Football.

Design.
Motion design
Artwork & production

Content Creation.
Campaigns
Art direction
Photography
Film
Content management

Strategy.
Positioning
Football research
Audience insights

A short film for Adidas and the Scotland National Team to celebrate the men’s qualification for their first major tournament in 23 years. The brief required a creative and vibrant piece that captured the emotion and anticipation surrounding Euro2020. My role was to deliver an activation that was authentic to the national team and Adidas’ ‘seeing possibilities’ positioning – driving engagement with fans and the wider football community with storytelling that resonates ahead of the Tournament.