Be Brave. Be Bold.

The club asked, we designed and the fans voted.

Design.
Branding and identity
Motion design
Typography
Artwork & production

Content Creation.
Campaigns
Art direction
Photography
Film
Social marketing
Content management

Strategy.
Positioning
Brand story & voice
Football research
Audience insights

The brief for this project was to break new ground for the club and create a kit that was reflective of the clubs approach and most importantly, was voted for and endorsed by the fans.

The new kit was unveiled at home in the first round of the Scottish Cup. A fresh and contemporary design was created for both the home and away kits. The home shirt is based on the concepts of fire, referring to the Phoenix from the club crest, and water which reflects the Scottish spine that runs through this multi-national club. For the away kit a modern geometric design embeds the industrial heritage of the local area right at the heart of the design.

Each kit features a series of bespoke numbers designed specifically for the club and is complimented by a larger accompanying typeface.

The designs were voted for by the fans and continues with the Braves fan-focused principles that underpin the fabric of the club.