Play Faces.

These typefaces have been created to reflect my Footballing principles, creativity, passion and storytelling.

Design.
Branding and identity
Typography
Artwork & production

Content Creation.
Art direction

Strategy.
Positioning
Brand story & voice
Football research
Audience insights

The vision for these typefaces was to create a system that is flexible and adaptable for use across the Play brand identity and beyond. Each typeface communicates through a consistent graphic language and has been created in caps only. Each typeface has a consistent X height to enable to combination of characters while maintaining a coherent look, feel and scale. Taking cues from hand sewn kit lettering and prison signage, through to mid-century Soviet era kits, each typeface is inspired by powerful stories that have not just shaped the footballing world but wider society, culture and lifestyle.