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Play Stories - Edition 1.

My Footballing philosophy is built around telling footballing powerful stories that matter.

Telling the stories that have not just shaped the footballing world but wider society, culture and lifestyle. 

Design.
Branding and identity
Typography
Artwork & production

Content Creation.
Art direction
Photography
Content management

Strategy.
Positioning
Football research
Audience insights

 

My philosophy and the stories centred around my brand, led me to create a limited edition run of publications that chronicle these powerful stories.

Coupled with a suite of bespoke typefaces and individual marques, they provide a visual framework for my identity as a Football creative. Edition 1 began in 2021, and is a publication designed to document how I am able to push boundaries within Football and engage in conversations.

The idea was conceived as an on-going dialogue across the Football space with an aim to expand this further into the future. This publication allowed me the opportunity to share aspects of my culture and work. It allows me to form a record of my creative exploits and outputs.

Project team.
Photography: Conor Stewart.
Copywriting: Luke McCarthy.