We're all in.

Leading the fight against racism in Football and across society.

If we’re together, we can give the next generation of supporters and players the tools needed to eradicate racism and discrimination.

Design.
Motion design
Artwork & production

Content Creation.
Campaigns
Art direction
Photography
Film
Content management

Strategy.
Positioning
Football research
Audience insights

I was asked by Show Racism The Red Card to produce a short film to support Show Racism The Red’s month of action against racism.

Scotland’s professional footballers are calling for change and showing their support for Show Racism the Red Card with pre-match action and events taking place across the country.

My role was to create a compelling call to action piece to support this activity and highlight the message that ‘We’re all in” to fight against racism in all of it’s forms.

Project team.
Copywriting: Jordan Allison.
Filming: Aberdeen FC, Celtic FC, Dundee Utd FC, Hibernian FC, Livingston FC, Motherwell FC, Partick Thistle FC, Rangers FC, Ross County FC, Stirling Albion FC, St.Johnstone FC, St.Mirren FC, Jordan Allison, PFA Scotland.
Photography: Show Racism The Red Card, SNS Group.
Creative collaborator: Muses Creative.

Thank you to all the players and staff who contributed their time in the making of this film.