Girls United rebrand.
For a world with a level playing field, on and off the pitch.
Empowering young women and girls through the power of Football.
Branding and identity
Artwork & production
Brand story & voice
Girls United is a non-profit organisation based in the UK and Central America that has a vision for girls around the world to have equal access to sport and to provide them with skills that will allow them to fulfil their potential, on and off the pitch.
As part of our support for Girls United we undertook a brand audit of the collateral that already existed and it was identified that a redesign of all their assets and architecture was required to help them move forward.
The architecture provides a robust structure for current and also future plans of the organisation, providing a logotype, typographic, colour and visual language that can be expanded across time as needs change.
Copywriting: Josh Emerson.