Girls United rebrand.

Empowering young women and girls through the power of Football.

Design.
Branding and identity
Print design
Typography
Brand guidelines
Artwork & production

Content Creation.
Campaigns
Art direction
Social marketing
Content management

Strategy.
Positioning
Brand story & voice
Football research
Audience insights

Girls United is a non-profit organisation based in the UK and Central America that has a vision for girls around the world to have equal access to sport and to provide them with skills that will allow them to fulfil their potential, on and off the pitch. 

As part of my support for Girls United I undertook a brand audit of the collateral that already existed and it was identified that a redesign of all their assets and architecture was required to help them move forward.

The architecture provides a robust structure for current and also future plans of the organisation, providing a logotype, typographic, colour and visual language that can be expanded across time as needs change.